The 75 must-read books recommended by Forbes cover 15 areas including management, investment, and economics! _ Introduction

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Topic:What are the ways to sell stocks

Author: Mark Singer, published in 1985.

Introduction: Purely from a recreational point of view, no other book is as good-looking as Singer’s story about the collapse of the Penn Square Bank in Oklahoma.

This book is one of the first books to expose the scandal in depth.

4. "Boiling Years: The Rise and Fall of Wall Street's 60s Bull Market"

Author: John Brooks, published in 1973.

Introduction: Brooks is the late contributor to The New Yorker magazine.

He deeply analyzed the mutual fund craze in the 1960s, and his confident business writing techniques are unprecedented and unprecedented.


5. "The Barbarian at the Door"


strong>: written by Brian Burrough and John Haliard, published in 1990.

Introduction: This book tells the story of a transaction that is regarded as an allusion, the US$25 billion leveraged buyout of RJR Nabisco (one of the authors is "Fortune" Senior writer).

Everything necessary for good business news is in the book-tricks, cigarettes, wives snatched from others, and insatiable greed enough to destroy Wall Street.

To understand the sad greed in human nature, this book is the best read.

6. "Everlasting"

Authors: Jim Collins and Jerry Pola Si, published in 1994.

The book begins with one of the simplest questions: Why are great companies great? Then, made an in-depth study on this.

This is a grand, arduous and bold goal.

Oh, yes, these words were the first words used in this book at the time.

7. "Chain Saw"

Author: John Byrne, published in 1999.

Introduction: When Dunlap brought his passion for mass layoffs from Scott Paper to Sunbeam, the latter was broken , The stock price plummeted.

Byrne described the process of the defeat to the readers in detail. The narrative contains many comments on Dunlap, because the author himself hates his protagonist.

8. "Who said elephants can't dance? "

Author: Gerstner, published in 2002.

Introduction: Gerstner talked about how he turned the company around since he became the CEO of IBM in 1993.

For those who think that "corporate culture" is just a puzzling concept from consultants, this book contains some valuable lessons.


9. "Annapurna: Women's Place"

Author: Ah Lynn Bloom, published in 1980.

Introduction: This book tells the exciting story of an all-female mountaineering team attempting to climb the 8,000-meter-high Annapurna Mountain. Victory and failure are intertwined in the story.

The author is the commander of this mountaineering operation.

10. "Outstanding People"

Author: David Halberstein, published in 1972.

Introduction: The author wonderfully explained why the original candlelight was used-in this book, it is Robert McNamara (Robert McNamara, the US Secretary of Defense during the Vietnam War- Annotation) The young cadres under his team tried to apply what they learned at Ford Motor to the battlefield in Vietnam—not all the time.

11. "In the Depths of the Ocean: The Tragedy of the Essex Whaler"

Author: Nathaniel Felbrick, published in 2000.

Introduction: In the era when the "oil industry" was still using harpoons, a whaling ship in Nantucket sank in the Pacific Ocean. The cause of the accident was that the ship was Enough to collide with a whale as big as Melville described in his Moby Dick.

The painful consequences of accidents have led to research on decision-making failures.

12. "Killer Angel"

Author: Michael Salad, published in 1974 (it was adapted into the movie "Gettysburg").

Introduction: This Pulitzer Prize-winning historical novel allows you to experience the battlefield like soldiers in the Battle of Gettysburg.

Among these people is General Robert E. Lee who is trying to die.

13. "Thirteen Days: Memoirs of the Cuban Missile Crisis"

Author: Robert Kennedy, published in 1969 .

Introduction: Robert Franklin Kennedy’s fascinating book narrated in the first person, reads like Tom Clancy (Tom Clancy, a famous American Detective and suspense novelist-translation and annotation) novels.

This book tells important lessons about authorization and making correct judgments.


14. "Capitalism, Socialism and Democracy"

Author: Joseph Schumpeter, published in 1942.

Introduction: Don’t read the title, just skip to Chapter 7 "The Process of Creative Destruction".

If you look around, you will find that this situation abounds.

15. "Everything for Sale: Benefits and Limits of the Market"

Author: Robert Kutner, Published in 1996.

Introduction: The free market can mobilize people's entrepreneurial enthusiasm, but it also caused the Asian financial crisis.

Kutner makes people think about why invisible hands are useful, but sometimes they don’t work.

16. "General Theory of Employment, Interest, and Currency"Chapter 12

Author: Keynes, published in 1936.

Introduction: Although Keynes is well-known as a craftsman, most of his works are obscure and outdated.

The surprising exception is the twelfth chapter of this book, which tells the reasons why financial markets fascinate and perplex us. Its meaning transcends time, and the writing is vivid and witty.

17. "Popular Internationalism"

Author: Paul Krugman, published in 1996.

Introduction: The economist stated in a series of controversial and interesting articles that most opinions about international trade are nonsense.

Krugman addressed the lazy ideas of politicians, journalists and even economists, and even criticized them without forgetting to teach them a lesson.

18. "The Wealth of Nations"

Author: Adam Smith, published in 1776 (Chinese translation by Shaanxi Published by People's Publishing House).

Introduction: Smith is often ridiculed as a laissez-faire fanatic, but he is not.

"The Wealth of Nations" eloquently advocates the intrinsic value of free and enlightened government and individuals. In defending the morality of capitalism, no one can beat it.


19. "The Nest of Thieves"

Author : James Stuart, published in 1991 (Chinese translation is published by International Culture Publishing Company).

Introduction: In this book on morality, good (a group of dedicated government lawyers and detectives) defeats evil [Michael Milken, Ivan Buski , Martin Siegel, Dennis Levine].

However, before this, evil has received a lot of benefits.

20. "The Whistleblower"

Author: Kurt Echenwald, published in 2000 ( The Chinese translation is published by Machinery Industry Press).

Introduction: This book by Echenwalter tells a somewhat abnormal whistleblower with calm language, thrilling plots and immersive dialogue. As far as suspense is concerned, it is completely comparable to any book by Le Carr M.

21. "Quiet Leadership"

Author: Joseph L. Badalaco, published in 2002 ( The Chinese translation is published by Machinery Industry Press).

Introduction: Finally, we have an ethics book that can be read by people living in the real world. It is recommended for those who want to keep their jobs and at the same time want to "do things right".

22. "The Smartest Person in the Room"

Authors: Bethany McLean, Peter Ai Elkind, published in 2003.

Introduction: This fascinating book about the collapse of Enron (co-authored by two senior contributors from Fortune).

It ruthlessly attributed the company’s bankruptcy to the responsible parties, not only explaining how Enron lost its way, but also how the entire Wall Street lost its way.

23. "Our Way of Life"

Author: Anthony Tellerope, published in 1875 .

Introduction: This is Trollope’s classic mockery of Victorian London.

The author believes that speculators and trust funders in London "cannot figure out the difference between business and fraud." This view is surprisingly familiar to those who observe today's corporate villains.


24. "Beijing Jeep: "The Short and Unhappy Marriage of American Companies in China"

Author: Jim Mann, published in 1989.

Introduction: This book tells the story of AMC's joint venture production of jeep in Beijing in 1979, but ended in a painful ending. It can be described as a story about China's business in the post-Mao era. Classic works.

Any company that wants to venture into the most populous country in the world should read it.

25. "Freedom: The Purpose and Means of Development"

Author: Amartya Sen, 1999 Published in the year.

Introduction: Dictators all over the world claim that authoritarianism is necessary for economic development, and freedom can be given later.

The 1998 Nobel Prize winner Sen said that they were completely wrong.

Freedom is the cornerstone of development. He pointed out that there will be no famine in democratic countries.

26. "The Mystery of Capital: Why Capitalism Triumphed in the West but Failed in Other Places"

Author : Hernando De Soto, published in 2000.

Introduction: Peruvian economist De Soto explained to liberals who do not like the concept of property rights why property rights are important.

27. "Non-Zero Era: The Logic of Human Destiny"

Author: Robert Wright, published in 2000 (The Chinese translation is published by Teacher Zhang Publishing Company in Taipei).

Introduction: This book wonderfully integrates history, theology, economics, game theory, and evolutionary biology. It is a good thing that countries in the world are more interconnected, and at the same time It may also be inevitable.

28. "Oil·Money·Power"

Author: Daniel Yekin, published in 1991 (Chinese The translation is published by Xinhua Publishing House).

Introduction: Petroleum is the most important commodity on earth and the driving force of modern civilization.

The great thing about Yejin is that he gives readers a deep understanding of the world, especially why the Middle East is today, and when telling all this, it always seems to be telling an interesting story.

29. "Worker: Archaeology in the Industrial Age"

Author: Sebastio Salgado The book, published in 1993.

Introduction: Workers of the Bangladesh Ship Recycling Company (referring to the company that buys second-hand ships and then spins them up-Annotation) holding a sledgehammer, and anxious Sicilian fishermen Looking at the Kuwaiti technicians covered in oil, these shocking images were all produced by a photographer who was originally an economist. They brought us into the depths of the engine room of the world economy.


30. "Buffett's Letter to Shareholders"

Author: Edited by Lawrence Cunningham, published in 1997 (Chinese translation is published by Machinery Industry Press).

Introduction: Buffett has never written a book, but in his annual letter to the shareholders of Berkshire Hathaway, he talks about many of his views on investment, management, and the company’s excessive behavior .

Cunningham selected Buffett’s letters from 1979 to 1996 and compiled them into this collection of Buffett’s fine works.

31. "A Random Stroller-The Hidden Role of Opportunity in the Market and Life"

Author: Nassim Nicholas Taleb, published in 2001.

Introduction: As a hedge fund manager, Taleb also sneered at Wall Street people and academics who claim to know the market.

The model they predicted simply does not exist. Taleb believes that almost everything is the result of opportunity.

32. "Smart Investor"

Author: Benjamin Graham, published in 1949 (Chinese The translation is published by Jiangsu People's Publishing House).

Introduction: Warren Buffett calls this classic book a guide to value-based investment strategies.

The book was recently revised by Jason Zweig, the senior editor of "Money" magazine, and is "the best investment book in history." With it, you may not need anything.

33. "Money and the Ball: The Art of Winning in Unfair Games"

Author: by Michael Lewis , Published in 2003.

The Oakland A team general manager Billy Bean described in this book is not just a smart baseball team owner with a lot of ideas.

He is also an example of reverse investment, knowing how to take a different approach to achieve results, which of course is also a way for savvy investors to make money.


34. "Never Back Down: Winston Churchill's Lecture Selection"

Author: Edited by Winston S. Churchill, grandson of Churchill, published in 2003.

Introduction: "Never retreat. No matter how big or small, you can’t shrink back. Never succumb to force. It seems powerful to succumb to the enemy."

35. "On Leadership"

Author: John Gardner, published in 1990.

Introduction: Gardner believes that leadership is a skill that is continuously improved through learning, independent of status and power.

He also carefully analyzed many aspects of leadership without using fancy language and blunt metaphors.

36. "America in the Age of Martin Luther King (1954-1963)"

Author: Taylor Blanche, published in 1988.

Introduction: This fascinating book tells about Martin Luther King Jr.’s leadership skills.

Jin and his comrades did not have any conventional means of power, but they still found various ways to use power.

37. "Personal History"

Author: Catherine Graham, published in 1997 (Chinese translation is published by Jiangsu People's Publishing House).

Introduction: The late Graham was very shy when he was young and always feelsFeeling unsafe, she had always been like this until her charming husband shot himself.

Later, she had the courage to take over the Washington Post company.

During her administration, the company reached new highs both in terms of financial performance and news coverage.

Her defense of the "First Amendment" of the US Constitution made her a hero; her dinner party made her a legend.

38. "Business Giants"

Author: Rong Cherno, published in 1998 (Chinese translation by Published by Hainan Publishing House).

Introduction: If so many books are unfortunately burned and you can only rescue one, it may be this book. This biography is as influential as his protagonist.

Negotiation and Management

39. "Long Lawsuit"

Author: Jonathan Hal, published in 1995 (Chinese translation is published by Yilin Publishing House).

Introduction: Howl tells the story of a lawyer fighting a company that discharges carcinogenic poisons, which are discharged in a pond in a small town.

The story reads like a thriller, showing the process of a persistent person competing with two giant companies.

40. "Effective Managers"

Author: Peter Drucker, published in 1966 (Chinese The translation is published by Qiushi Press).

Introduction: Before you manage others, you must learn to manage yourself. In this thin book, Drucker will tell you how to do it.

The Effective Manager Collector's Edition Peter Drucker Genuine Machinery Industry Press, Economics and Management Excellent Team Management Collection Book Department MBA Business Management Books Effective Manager ¥30 Buy on Taobao

41. "Do you remember me?" "

Author: Benjamin Levy, published in 2002.

Introduction: This book fulfills its promise. After reading it, you will never appear to stare at employees or customers and look blank again.

42. "Long time divides must meet: Daimler-Benz and Chrysler merger inside story"

Author: Bill • Written by Flasik and Bradlisteltz, published in 2000 (Chinese translation is published by Huaxia Publishing House).

Introduction: This book describes the merger process and why Daimler’s J. gen Schrempp is always better than Chrysler’s Bob • Eaton (Bob Eaton) shot faster.

43. "Good Women Don't Ask: Negotiations and Gender Divide"

Author: Linda Babcock , Sarah Rachel, published in 2003 (Chinese translation is published by Taiwan Morningstar Publishing Company).

Introduction: The first book appropriately explains the differences in the negotiation styles of men and women, and why women so often ignore what they are required to deserve at work (the first is Equal pay) books.

Every male manager in the United States should read it.

Office Politics

44. "From New York Live: Saturday Night Live Program Wild History"

Authors: Tom Hills, James Andrew Miller, published in 2003.

Introduction: The live broadcast on Saturday night was full of social issues and screaming competitions, but the most incredible part of the show was that it was broadcast, and it was broadcast for 30 years. season.

Use this oral history book as a manual for managing those who are extremely creative and suffering from marginal personality syndrome.

45. "The Price of Loyalty"

Author: Ron Suskind, published in 2004 ( The Chinese translation is published by People's Literature Publishing House).

Introduction: Bush Jr. ("the blind among the deaf in a room") did not behave very well.

However, regardless of your political views, you will be covered by this book’s wonderful description of how Bush, Karl Rove (Bush’s political adviser-translation) and Vice President Cheney work Attracted.

46. "On the Monarch"

Author: Nicolo Machiavelli.

Introduction: Machiavelli is not born to be proficient in power.

Today, we may call him "practical school". However, the book he wrote after losing his office in Florence is shockingly frank. He said that power and idealism can never exist at the same time.

47. "Worrying Endless"

Author: Joseph Heller, published in 1974.

Introduction: This novel is a follow-up work of Heller’s Catch 22. It describes a man trying to realize the American dream.

The office in the novel is quite similar to the office in Kafka's novel. If you want to be promoted at work, your heart is very important.

48. "The Autobiography of Watson Jr."

Author: Thomas Watson Jr. and Peter Pitt, 1990 Published in the year (Chinese translation is published by CITIC Press).

This book describes how Watson Sr. founded and operated IBM from the perspective of Jr. Watson (co-author is the senior freelance editor of Fortune) and how Jr. Watson himself took over the company.

The language of the book has a strong personal touch. It is sometimes witty and witty, sometimes full of complaints, sometimes indignation, and sometimes calm. It tells the process of the transfer of power between two generations.

49. "48 Laws of Power"

Author: Robert Kester, published in 1998.

Introduction: It’s too cynic to pinch the core idea--I would rather deceive people than be deceived. Many of the author's views ("The longer I remain silent, the more people speak first") are very useful.

50. "Big Exposure: The Fight Between Hollywood and Wall Street"

Author: David McClinty Ke, published in 1982.

Introduction: McClintick wrote the federal government's prosecution of Columbia films and the David Begelman incident into a drama about power.

This power struggle is between the East Coast tycoon Herb Allen and the West Coast producer.

This book allows you to understand the details of the company's board of directors when they are fighting life and death.

51. "Influence: Why do you say "yes"? 》

Author: Robert Ciardini, published in 1993 (Chinese translation is published by China Social SciencesPublishing House).

How can I persuade others? To answer this question, the psychologist Cialdini digs into various phenomena, including mother turkey, ride-hailing scenarios, Krishna faction, and the incredible effect of the word "because". He listed six principles that need to be followed in the process of persuading others.

52. "Power Broker: Robert Moses and the Decline of New York"

Author: Robert Carlow, published in 1974.

Introduction: The legendary city builder Moses (the late American official, the planner of many public facilities and buildings in New York City, including Lincoln Center and the United Nations Headquarters building─ Annotation) In spite of the opposition of the mayor, governor, and even the president, a political machine that has been running for decades was built.

Carlo's classic biography is the most in-depth study of the issue of American power so far.

Project Management

53. "U.S. Steel: Steelworkers and the Revival of Traditional Manufacturing Regions"

Author: Richard Preston, published in 1991.

Introduction: If Nucor employees turn molten metal into a complete strip of steel, they will trigger a revolution in the steel industry. If something goes wrong, their new factory will be over.

The author of the book "The Hot Zone" (The Hot Zone), tells the story fascinatingly.

54. "Valueless Molecules: A Record of Pharmaceutical Hardships"

Author: Barry Voss, 1994 publishing.

No author has gone deep into a biotech company to understand the internals of a company like Voss.

Voss talked about the hardships of Vertex's drug development, the twists and turns experienced by startups, and the conflict between great science and good business.

55. "Cadillac Desert"

Author: Mark Leissner, published in 1990.

Introduction: The American West is not won by gunmen and prostitutes holding gold, but by those who gave it water.

This book is by far the best discussion about politics, business, ambition, and how the seven deadly sins work together to change the face of the United States.

56. "The Birth of the Atomic Bomb"

Author: Richard Rhodes, published in 1986.

Introduction: This thick book not only tells about the Los Alamos National Laboratory and the Manhattan Project, but also carefully reproduces the most important and scariest scientific projects in history One of the whole process.


57. "The Art of War"

Author: Grandson (about 500 BC).

This book may be the greatest military book to date, and it contains famous aphorisms such as "soldiers, deceitful ways" and "long-time violent divisions are not enough for the country".

For those who want to understand strategy, this is a well-tested masterpiece.

58. "Black Hawk Down: A Chronicle of Modern Warfare"

Author: Mark Boden, published in 1999. No one

(Even the Pentagon and the ghosts, and of course the soldiers who descended from the helicopter into the city center of Mogadishu) Will think of what kind of predicament they will face.

The humiliating history of the United States' entry into Somalia described by Boden eloquently illustrates the taboo of making a combat plan.

59. "Information Rules: Strategic Guidance for the Network Economy"

Authors: Carl Shapiro, Hal • Written by Varian, published in 1997 (Chinese translation is published by Renmin University Press of China).

Introduction: Some people say that most works in the Internet age are like medicinal pills in the Middle Ages. They also take this book as an example.

This is not true. The principles of economics have not changed. Shapiro and Varian explained how these principles apply to the information world.

60. "Only Paranoia Can Survive"

Author: Andy Grove, published in 1996 (The Chinese translation is published by CITIC Press).

Introduction: This book can be used as a special forces training manual for corporate managers. Grove is one of the founders of Intel (Intel) and the current chairman of the company.

He honestly explained to readers how to succeed in the most terrifying business environment-competition, technology, or entry rules have suddenly changed.

61. "Detonate Popularity"

Author: Malcolm Gladwell, published in 2000 (The Chinese translation is published by CITIC Press).

Introduction: What do best-selling novels, crime waves, and yawning have in common? They are all examples of thoughts and group behaviors moving from fashion to pandemic.

There are many examples of this in Gladwell’s book, where the above-mentioned phenomena are used by all-inclusive free thinkers.

Technology and Innovation

62. "The Last The Lonely Inventor

Author: Evan Schwartz, published in 2002.

This cautionary story tells the story of the outstanding thinker Philo Farnsworth fighting against a big company that will go its own way. You can guess who won.

63. "A History of American Mass Marketing"

Author: Richard Tedlow, published in 1990 .

Introduction: Who invented the shopping cart? How about Coke-Ola, Co Kola and Koke? When did consumers in the American continent first appear?

Tedlow is an outstanding business history expert who answers all kinds of questions you wish you would ask.

64. "They Made America"

Author: Harold Evans, published in 2004 .

Introduction: Evans tells us the history from steam engine to search engine, introducing the 53 most famous innovators in American history.

Their common feature is that they do not envy fame and wealth, but desire to realize the democratization of society ─ so that more people can use things that only a few people can enjoy.

65. "Rich America"

Authors: Sam Walton and John Huey , Published in 1992 (the Chinese translation was published by Shanghai Translation Publishing House).

Introduction: Most great ideas are actually not that complicated. Wal-Mart is an excellent example.

Walton's thoughtsThe method is: open affordable stores in small towns that other retailers think are too small to make money. His words (the editorial director of Time Company is a co-author) still shine with simple wisdom.

66. "Victorian Internet"

Author: Tom Standitch, published in 1998.

Introduction: That’s a new technology that allows people to get in touch! It will make investors rich! It's almost like the Internet boom-but the protagonist is Samuel Morse (the inventor of the telegraph transmitter and receiver-Annotation).

Wall Street

67. "Enemy with Nature: Risk Exploration Legend"

Author: Peter L. Bernstein, published in 1996 (Chinese translation is published by Tsinghua University Press).

Introduction: Life always has a lot of contingency, but it is recent to express this truth as a mathematical model.

The results of this are shocking: probability theory works in everything from bridge construction to financial derivatives and hedge fund transactions.

68. "Morgan, Son of Wall Street"

Author: Jean Stroz, published in 1999 (Chinese The translation is published by Huaxia Publishing House).

Morgan with a round nose is not so much a financial thieves as a person who provides tools for financial thieves.

The author of J.P. Morgan's Biography saw his shortcomings, but at the same time believed that Morgan owes much to the development of the modern American economy. It is under the leadership of Morgan that Wall Street has such a big influence.

69. "Memoirs of a stock maker"

Author : Li Feifo, published in 1923 (Chinese translation is published by Hainan Publishing House).

The protagonist of this biography is named Jesse Livermore, who is a fictional character.

Livermore may be the earliest day trader. The book is interestingly telling an insider's view of the unregulated free market from the end of the 18th century to the beginning of the 19th century.

70. "Rescue Wall Street"

Author: Roger Rowenstein, published in 2000 (Chinese translation Published by Shanghai Far East Publishing House).

Introduction: Rowenstein’s book gives us a rare glimpse of the mysterious world of hedge funds.

This book tells the story of greed and the deterioration of power, which also makes the book a modern classic.

71. "Where is the client’s yacht"

Author: Fred Schwert Jr., 1940 Published in (Chinese translation is published by Hainan Publishing House).

Introduction: In this very interesting book, a former stock trader revealed that most professionals in the stock market are greedy and selfish guys. And most customers are greedy fools.

Work and Life

72. "U.S. Survival Experience Record"

Author : Barbara Elerech, published in 2001.

Introduction: Elerech, who is a journalist by profession, worked as a receptionist, hotel attendant, and Wal-Mart staff for several months, trying his best to support himself with the money he earned .

Her ridiculous and painful narrative illustrates the United StatesHow difficult it is for the poor working people to get ahead.

73. "The Secret of Successful People Overcoming Fatigue"

Author: Steven Berglas, 2001 Published in the year (Chinese translation is published by CITIC Press).

Introduction: Sooner or later you will feel tired. At that time, you can go to Hawaii, or you can work hard to understand the source of fatigue.

The author of this book is a psychologist who provides consultations for entrepreneurs and managers. So, the fight against fatigue starts with this book.

74. "Time Trouble: A Pot of Congee for Work and Family"

Author: Ari Russell Hochschild, published in 1997.

Introduction: We have too little time. We want balance. The author, a sociologist, interviewed everyone in Fortune 500 companies, from executives to factory workers, and came to surprising conclusions.

We did not use "flexible time" and maternity leave for the man, and even all the leave were useless. Is the problem with us?

75. "Americans Talking about America"

Author: Starz Turker, published in 1974 (The Chinese translation is published by China Foreign Translation and Publishing Corporation).

Introduction: The author records dozens of interviews with American laborers, including dentists, gravediggers, and housewives.

You can understand the hardships of their lives and their unhurried attitude in the face of hardships.

If you are not impressed after reading these, you must be a hard-hearted person. Turker loves to doubt the outstanding talents and compassion of others, and these are reflected in his works.

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